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By: Jamie Matusow

Editor-in-Chief

Aquafresh White Trays has secured an exclusive $10 million insurance policy for the smile of America Ferrera, star of the hit television show “Ugly Betty.” The policy is part of a program to raise money for Smiles for Success, a nationwide organization that provides free dental care for women transitioning from welfare to work. New Aquafresh White Trays will donate $1 for every box of product purchased until August 31, 2007. In addition, the brand will also donate $1 for every person who enters the “Beauty That Fits”sweepstakes at www.HowMuchIsThisSmileWorth.com.

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